We Do Research.

DO Research, Inc., founded by Diane Okrent, is a qualitative marketing research consultancy specializing in communications, financial services, healthcare, technology, and direct marketing businesses, and their advertising agencies. 

Research areas include advertising, business-to-business, e-commerce, entertainment, fashion, financial services, media, not-for-profit, pharmaceuticals, public relations, telecommunications, television and cable programming, and travel.  Studies are conducted in person, on the telephone, and online.

Clients Have Said...


Diane Okrent is a longtime great partner of Schlesinger Group. From a client perspective and also a valuable asset to Schlesinger as a consultant, Diane has helped Schlesinger be successful with many of our clients, end-clients and studies over the years. We have great respect and admiration for Diane as a person first and a client/partner always. Diane is a trusted friend and for any client that is looking for experience and quality, Diane Okrent is a great option.

- AJ Shaw, Senior VP, Client Solutions, Schlesinger Group

Diane Okrent is a true research professional. She was entirely engaged throughout our qualitative project, ran the groups with great aplomb, and was open to changes. Her final report was comprehensive and clearly outlined actionable next steps. Diane was instrumental in helping us understand our patients better.

- Tina Georgeou, Former Director of Marketing, Weill Cornell Medicine

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